Best Selling Paint Colors | Benjamin Moore

An inviting, open kitchen with sage green-painted cabinets, white open shelving with a collection of white stoneware, a rustic wooden center island and wood floor.

Explore our best-selling, most beloved paint colors to get started.

Use this list of homeowner favorites to find the color that's right for you. To help you choose, buy Benjamin Moore Paint Color Samples, 4x8” swatches or Peel & Stick samples. When you’re ready to buy, you can even order a gallon of paint, then pick it up at a locally owned store.

JUMP TO COLOR: WHITES NEUTRALS GRAYS BLACKS REDS PINKS ORANGES YELLOWS GREENS BLUES PURPLES

Best-Selling White Paint Colors

White is transcendent and timeless, with unrivaled versatility.

Best-Selling Neutral Paint Colors

Neutral exudes calm and creates an effortless backdrop for other colors.

Best-Selling Gray Paint Colors

Gray is a design favorite for its mix of style and sensibility.

Best-Selling Black Paint Colors

Black offers sophistication—making a statement wherever it's used.

Best-Selling Red Paint Colors

Red comes with stunning variety, from soft rose to deep garnet.

Best-Selling Pink Paint Colors

Pink can be as subtle as a neutral or as deep as a jewel tone.

Best-Selling Orange Paint Colors

Orange is inviting, ranging from refreshing citrus to rich amber.

Best-Selling Yellow Paint Colors

Yellow lifts spirits while providing warmth and comfort.

Best-Selling Green Paint Colors

Green adds a natural touch and sophisticated charm.

Best-Selling Blue Paint Colors

Blue says tranquility, reminiscent of the sea and sky.

Best-Selling Purple Paint Colors

Purples range from striking, dramatic aubergines to hazy violets.

As always, for expert insights on paint and color-related questions, count on your local Benjamin Moore store. And check out the Benjamin Moore Online Store to order items that can be shipped, or picked up in store.